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Case Study

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Kempen Beli Barangan Malaysia

The Challenges

  • Are people aware of the quality of Malaysian-made products?

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  • Do foreign products dominate the market due to perceived quality or lower prices?

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  • Do consumers think foreign products are better than local ones?

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  • Is there a lack of strong, unified branding for Malaysian products?

Our Solutions

  •  Boost Awareness

We used billboards to promote and educate people about the quality and benefits of Malaysian products.

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  • Strategic Placement

We placed billboards in busy areas to highlight the quality of Malaysian-made products and encourage local purchases.

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  • Challenge Perceptions

Our billboards showcased the quality of Malaysian products, challenging the belief that foreign goods are better.

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  • Consistent Branding

We maintained a unified look using the “Barang Baik Barang Kita” slogan and “Kempen Beli Barangan Malaysia” logo to strengthen the presence of Malaysian products in the market.

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Jangan malu-malu, we’re here to help!
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