Case Study
Kempen Beli Barangan Malaysia
The Challenges
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Are people aware of the quality of Malaysian-made products?
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Do foreign products dominate the market due to perceived quality or lower prices?
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Do consumers think foreign products are better than local ones?
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Is there a lack of strong, unified branding for Malaysian products?
Our Solutions
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Boost Awareness
We used billboards to promote and educate people about the quality and benefits of Malaysian products.
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Strategic Placement
We placed billboards in busy areas to highlight the quality of Malaysian-made products and encourage local purchases.
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Challenge Perceptions
Our billboards showcased the quality of Malaysian products, challenging the belief that foreign goods are better.
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Consistent Branding
We maintained a unified look using the “Barang Baik Barang Kita” slogan and “Kempen Beli Barangan Malaysia” logo to strengthen the presence of Malaysian products in the market.