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Case Study
Pelan Borneo 25
The Challenges
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How do we reach audiences in rural and suburban areas of Sabah and Sarawak?
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How do we connect with Sabah and Sarawak consumers?
Our Solutions
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Strategic Visibility
We used billboards and cinema ads in key areas to showcase top-notch products with catchy visuals and phrases, boosting campaign awareness.
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Localized Content
We created content in local languages and dialects, using visuals and references that resonate with local cultural values.
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Consistent Branding
We maintained a consistent brand presence across billboards and cinema ads, ensuring a unified look and feel.
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